How to conduct customer interviews for buyer persona development
Effective customer interviews for buyer persona development focus on uncovering the decision-making process rather than collecting satisfaction ratings. The goal […]
Building the Buyer Persona
What data sources should you use to create reliable buyer personas?
The most reliable buyer personas are built from a combination of qualitative customer interviews, CRM and sales data, support ticket
How to build an accurate B2B buyer persona: The complete strategic guide
Building an accurate B2B buyer persona requires combining qualitative customer interviews with quantitative data analysis to create a research-based profile