How to conduct customer interviews for buyer persona development
Effective customer interviews for buyer persona development focus on uncovering the decision-making process rather than collecting satisfaction ratings. The goal […]
Digital strategy
Semantic mapping for the Decision-Making Unit (DMU)
A robust B2B SEO strategy must transcend individual keyword targeting to address the collective intelligence of the Decision-Making Unit (DMU).
Technical architecture as a trust signal (E-E-A-T)
In the B2B sector, technical performance is not a mere background requirement; it is a primary indicator of institutional reliability.
Technical SEO Audit: Step-by-Step Guide
What is a Technical SEO Audit? A technical SEO audit is a structured evaluation of your website’s technical health to
What data sources should you use to create reliable buyer personas?
The most reliable buyer personas are built from a combination of qualitative customer interviews, CRM and sales data, support ticket
B2B vs B2C: Algorithmic Dichotomy and Intent Analysis
The effectiveness of a B2B SEO campaign begins with the recognition of a fundamental principle: user intent is not transactional
SEO audit and competitive analysis: the complete framework for sustainable growth
A complete SEO audit and competitive analysis gives you a full picture of how your website performs, why it ranks
How to build an accurate B2B buyer persona: The complete strategic guide
Building an accurate B2B buyer persona requires combining qualitative customer interviews with quantitative data analysis to create a research-based profile
The foundational framework of B2B SEO: A comprehensive strategy for digital maturity
In a rapidly evolving digital landscape, mere visibility is no longer sufficient; authority and trustworthiness have become the currencies of
Welcome to Decaseo.com Your blueprint for unstoppable digital growth
The Launch: Why your business needs a strategic digital partner Welcome to Decaseo.com This platform was founded by our team